Match Looks to Outdo Tinder With Geo-Targeting

With the age of technology we’re able to advance our adult dating lives, which I’m not mad about.

You may be closer to your next date, lover, affair, or even your future, and you just don’t know it.

The latest feature launched by industry Titan Match.com is helping people with “missed connections,” the company recently reported on CNET.  This feature allows Match.com users to opt in and use a location based feature that shows exactly where users may have rubbed elbows, (or better yet, walked near) with other users within a one block radius.

How the Match.com Missed Connections Feature Works

The feature allows users to click and start a conversation should they be in the same vicinity as another Match.com user.

“In an age where technology is king, 55 percent of singles feel that technology has made it more difficult to connect with others in real life,” the company said in a blog post.

One of the original online dating services, Match.com has been around for what seems like eternity.  However, the new school apps like Tinder and Bumble are making geo-targeting your matches a cinch, and users are signing up in droves.  This new feature is sure to attack the younger demographic of users that are using mobile and most likely using Tinder and Bumble already.  Only 17% of Match.com’s customer base is age 30 or younger.

Match.com Missed Connections

This is a fabulous idea, and one that I’ll be testing out very soon.  I’ll be reporting back on this to share with you my results.  Of course, I tend to use the best adult dating apps and am looking for friendly flings more than anything, but I’m not one to shy away from something that may be game changing like this new feature has the potential to be.  I’m going to bet that younger women (my wheelhouse) are going to use this.

I’m also going to heavily lean on the data they reported from their test markets of San Francisco and Dallas.  In these markets, two thirds of the users selected to opt in to Missed Connections, which led to double the conversations.

I’m not one to argue with stats. I’ll be back to share my experiences and hopefully have some success stories.

Tom Savage

About 

Tom Savage is a serial dater living in Miami Beach, Florida. In between pool parties, late nights, and an occasional day trading session, he likes to share his tips on meeting women online. You can contact Tom on this page.

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